The launch is timed for National Pasta Month in October 2026 and targets the US market.
After the acquisition, Goodles will operate independently as a standalone brand, its team will remain in place, and it will remain headquartered in Santa Cruz.
West Africa’s pasta market remains underpenetrated relative to global benchmarks, but its growth rate places it among the most closely watched categories in the region’s food sector.
The update forms part of Barilla’s broader sustainability strategy, which seeks to integrate environmentally responsible farming methods while securing a reliable supply of high-quality raw materials for its pasta, bakery, and snack products.
Phase One of the project is expected to be completed by March 2028.