Nissin Foods invests US$38M to launch noodle production facility in Turkey
The company aims to boost instant noodle sales domestically while using Turkey as a springboard to expand into Central Asia, the Middle East, and North Africa.
TURKEY – Japanese instant noodle giant Nissin Foods Holdings has officially launched a local production facility in Turkey, marking a strategic re-entry into the region and a bold step toward expanding its global footprint.
The company is investing ₺1.59 billion (US$38.1 million) to establish a subsidiary dedicated to noodle manufacturing, reinforcing its commitment to international growth.
The facility, located in Sakarya province, was acquired from Turkish pasta manufacturer Oba Makarnacılık Sanayi ve Ticaret.
The deal includes the plant, production equipment, and fixed assets, enabling Nissin to begin operations swiftly and scale up production of its popular Soba and Cup Noodles brands for the Turkish market and beyond.
In a statement released on October 1, 2025, Nissin Foods President and CEO Koki Ando described the move as a “strategic re-entry” into Turkey, citing robust growth opportunities in the region.
The company aims to boost instant noodle sales domestically while using Turkey as a springboard to expand into Central Asia, the Middle East, and North Africa.
This initiative aligns with Nissin’s mid-to-long-term strategy through 2030, which aims to generate 45% of core operating profit from overseas markets.
Having already achieved this milestone, the company is now focused on deepening its international presence and diversifying its revenue streams.
For the fiscal year ending March 31, 2025, Nissin Foods reported ¥776.5 billion (US$5.2 billion) in global sales, a 6% increase year-on-year.
Japan contributed ¥482 billion (US$3.21M), while the Americas and other regions added ¥168.6 billion (US$1.12M) and ¥126 billion (US$840M), respectively.
Despite a strong fiscal year, the company faced a challenging Q1, with sales down 4.3%, and net income dropping 29.3% to ¥11.2 billion (US$74.67M).
The Turkey expansion follows recent international moves, including acquisitions in Australia (ABC Pastry) and South Korea (Gaemi Food), signaling Nissin’s aggressive push into new markets and product categories.
By establishing local production in Turkey, Nissin Foods not only reduces logistical costs and import dependencies but also positions itself to respond more nimbly to regional consumer preferences and market dynamics.
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