CG Foods targets Middle East, Europe for instant noodle expansion
CG Foods plans to introduce its signature Wai Wai noodles, known for their unique pre-cooked and ready-to-eat format, into key markets across the UAE, Saudi Arabia, and select European countries.
MIDDLE EAST / EUROPE – Nepal-based CG Foods, a subsidiary of Chaudhary Group Corp Global and known for its popular Wai Wai instant noodles, is aggressively targeting expansion into the Middle East and European markets as part of its global growth strategy in 2025.
The company plans to leverage its versatile product portfolio, which includes dehydrated instant noodles available in more than 20 flavors, to capture new consumer bases seeking convenient, tasty, and culturally relevant ready-to-eat (RTE) meals.
According to market research, the Middle East and Africa instant noodles market was valued at USD 58.43 billion in 2024 and is projected to reach USD 86.71 billion by 2030, growing at a CAGR of 6.8%.
Similarly, the European market is seeing strong growth, with young adults and students seeking budget-friendly, quick-to-prepare meals.
CG Foods plans to introduce its signature Wai Wai noodles, known for their unique pre-cooked and ready-to-eat format, into key markets across the UAE, Saudi Arabia, and select European countries.
The company is exploring partnerships with regional distributors and retail chains to ensure wide accessibility and brand visibility.
The brand’s adherence to stringent quality and safety standards, including ISO 22000:2018, IFS Food certification, HACCP, Halal Certification, and US FDA registration, further solidifies its competitive standing in these markets.
The expansion will also include localized flavors tailored to regional preferences, as CG Foods aims to differentiate itself from competitors by offering a diverse product portfolio.
The company is investing in marketing campaigns, digital outreach, and in-store activations to build brand awareness and engage new audiences.
In addition to retail, CG Foods is eyeing e-commerce platforms and foodservice channels to drive growth.
The company’s global strategy reflects a broader trend in the instant noodle industry, where innovation, flavor diversity, and health-conscious options are reshaping consumer expectations.
As the brand strengthens its distribution channels and expands its product line, it is well-positioned to gain market share in both established and emerging markets across the Middle East and Europe, leveraging local production and global logistics capabilities.
This strategic move reinforces CG Foods’ vision to become a major player in the global instant noodle market by providing wholesome, convenient, and flavorful meal solutions.
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