New Technologies & Innovations

The new Cinnamon Toast Crunch variant follows Ghost’s recent rollout of a Lucky Charms protein cereal and is part of a broader push to reimagine classic cereal flavours with functional nutrition benefits, aimed at consumers who want indulgent taste alongside higher protein content.

The center brings together advanced processing, formulation, blending and analytical capabilities to accelerate product development and technical problem-solving across a wide range of applications.

The new category reimagines much-loved Indian snacks by replacing refined flour and conventional bases with a blend of rice flour and millets, making them more approachable for mainstream consumption.

The latest expansion strengthens Kwality’s position in the rapidly growing clean-label breakfast.

The new range is promoted with a “nothing else” ingredient message that highlights wholegrain spelt as the primary component and excludes added sugars, salts, and artificial additives.