With this milestone, all products distributed by Nestlé USA, ranging from retail grocery items to commercial food service offerings, are now entirely free of synthetic dyes and petroleum-based color additives.
He will report directly to Dirk Van de Put, Chair and Chief Executive Officer of Mondelēz, and join the company’s executive leadership team.
The acquisition brings together Brace’s regional heritage and brand recognition with BPO’s growing experience of investing in British food businesses, including its recent acquisition of Roberts Bakery in 2025.
The landmark decision clears the path for ABF, which owns the Kingsmill brand, to finalize its acquisition of Hovis from the private equity firm Endless LLP.
The product is formulated to help bakers preserve the appearance of sweet baked goods as regulatory pressure on titanium dioxide intensifies across multiple markets.