Baking & Snacks – LATEST NEWS
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Premier Foods expands Mr Kipling with five new product launches
The new flavours combine nostalgic favourites with contemporary taste profiles, designed to broaden the range’s appeal among younger consumers while maintaining relevance with existing shoppers.
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General Mills appoints Erasmo Nuzzi as new Managing Director for UK and Ireland
He will lead the company’s largest market within its Europe, Australia and North Asia unit.
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McVitie’s adds new Jaffa Cakes Digestives flavour; Tesco unveils Potato Burger rolls in bakery expansion
Together, these launches highlight how major British food brands are reimagining traditional products to balance heritage with modern consumption trends.
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UK’s Ben’s Cookies expands footprint to India through partnership with DS Group
The move marks the entry of the iconic Oxford-born bakery brand into one of the world’s fastest-growing premium food and beverage markets, with plans to establish up to 10 outlets during the current fiscal year.
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Puratos redefines bakery standards with ‘beyond clean label’ strategy at IDDBA 2026
The announcement signals a strategic evolution in how the company approaches product development and shopper engagement.