Already a leader in Brazil’s jam segment through its Queensberry and Hero brands, the group now enters the competitive snack arena with a local favorite positioned for growth.
The acquisition includes its production plant in Murgia (Álava), machinery, technology, trademarks, and patents.
The transaction “did not mature to a final agreement,” according to statements from both companies.
The partnership is expected to accelerate business growth and enable more effective customer service across Europe.
The acquisition includes three production facilities located in Carrington, North Dakota; New Hope, Minnesota; and Winchester, Virginia, along with the well-known Ronzoni retail pasta brand.