Dislog Group acquires iconic Sundy snack brand from Nestlé
The acquisition reflects Dislog’s commitment to cultivating a robust collection of well-loved consumer brands.
MOROCCO – Moroccan FMCG distributor and manufacturer, Dislog group, has acquired the Sundy snacks brand from Nestlé, marking a strategic leap in its international expansion across Europe and Morocco.
Sundy is a French brand that is known for its cereal and chocolate bars.
The brand now forms part of a growing snacks portfolio as well as Dislog’s France-based brands.
This move aligns fully with Dislog’s broader international expansion goals across the snacking and FMCG markets in both Europe and Morocco.
Additionally, the acquisition reflects Dislog’s commitment to cultivating a robust collection of well-loved consumer brands.
Sundy will join Dislog’s portfolio through its affiliated companies: Taste Distribution, Chef Sam, and foodPickers, where it will undergo fresh innovation and strategic market growth, all while retaining the essence of its established brand identity.
Dislog already owns Taste Distributor in France, a specialised distributor of premium snacks and beverages in major French cities and owner of the “Carré Suisse” and “Cultures de France” brands.
It also owns European specialist distributor Chef Sam, and Food Pickers, a Belgium-based health food distributor.
Dislog is one of the largest FMCG distributors in Morocco, partnering with manufacturers including P&G, Nestlé, Mars, Kellogg’s, Beiersdorf and British American Tobacco.
It has an outlet universe in Morocco of around 72,000 outlets. Part of the high-growth H&S Invest Holding group, the new franchise partner for Casino Group in Morocco, it has been highly acquisitive over the past few years.
In May 2025, the EBRD announced a US$25m equity investment in the company. In early March 2025, Dislog acquired the Venezia Ice & Bakery brands, as well as the MCDF food manufacturing and preparation plant.
Venezia is a leading player in the Moroccan ice cream market and has 45 stores across Morocco. In September 2024, Dislog announced it would acquire 51% of the capital and voting rights of Fromagerie de l’Atlas.
In December 2021, Dislog opened a new US$20.3m snacks factory in Morocco in partnership with Edita Food Industries, with a planned second phase costing a further US$17.3m. Edita owns brands including HOHOs, Bake Rolz and Molto. Edita owns 77% of the venture while Dislog owns 20%.
The Sundy acquisition is interesting because it points to the growing ambitions for Dislog outside Morocco and into Europe, but also because of Dislog’s growing capabilities in snacks and bakery with its Venezia brand and Edita partnership.
As Sundy enters a new chapter under Dislog’s stewardship, the brand is expected to gain fresh momentum, blending its heritage appeal with contemporary innovation. For snack lovers across Europe and Morocco, this marks the beginning of a delicious new era.
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