Belgium
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Puratos collaborates with EIT Food Consumer Observatory on healthier indulgence research
The research draws on consumer interviews and market analysis across multiple European markets to identify the emotional and practical barriers that prevent healthier indulgent products from achieving mainstream acceptance.
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Mars to close its factory in Belgium
Despite the closure of the Olen factory, the company plans to continue its broader operational presence in Belgium.
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Fedima appoints Wouter Lox as new Secretary General
As Secretary General, Wouter Lox will oversee advocacy efforts, stakeholder engagement, and the promotion of sustainable bakery practices that align with the EU’s Green Deal and sustainability objectives.
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Mars commits US$1.18B to strengthen EU manufacturing, innovation by 2026
The investment aims to modernize and expand Mars’s manufacturing facilities to meet evolving consumer needs while enhancing sustainability and economic resilience.
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Vandemoortele secures US$118M in fresh financing to fuel global bakery expansion
The funds will be used to strengthen Vandemoortele’s capital framework and support its ongoing buy-and-build strategy.