Belgium

Despite the closure of the Olen factory, the company plans to continue its broader operational presence in Belgium.

As Secretary General, Wouter Lox will oversee advocacy efforts, stakeholder engagement, and the promotion of sustainable bakery practices that align with the EU’s Green Deal and sustainability objectives.

The investment aims to modernize and expand Mars’s manufacturing facilities to meet evolving consumer needs while enhancing sustainability and economic resilience.

The funds will be used to strengthen Vandemoortele’s capital framework and support its ongoing buy-and-build strategy.

The European Commission aims to ensure fair competition in the market and protect consumers from impacts such as inflated prices.