The deal, confirmed in May 2026, transfers ownership of the brand and its St Johns bakery to GWF, which will integrate Abe’s into its existing bakery portfolio that includes Tip Top and Abbotts Bakery.
The Ajax twin mixer combines the company’s mixing and hygienic processing technologies into a single system designed to reduce downtime between production runs while maintaining consistent mixing performance.
GoodMills highlights that the flours form a stable, soft, non sticky dough when mixed with water, simplifying line handling and cleaning for continuous production.
The film brings together MyFitness Chocolate Crunchy Peanut Butter and Pro.Fitness High Protein Chocolate Oats to spotlight a protein-rich breakfast routine built around taste, convenience, and indulgence.
The results reflected a company navigating difficult macroeconomic headwinds while pressing ahead with its long-term brand strategy.