MYFITNESS partners with Nataša Stanković to promote protein-packed breakfasts

INDIA – MYFITNESS, a prominent healthy food brand under the BRND.ME portfolio, has officially announced the launch of a new digital campaign featuring actor, performer, and fitness enthusiast Nataša Stanković.

The promotional initiative aims to reframe how modern consumers view morning nutrition by positioning high-protein breakfast choices as highly convenient, delicious, and deeply indulgent, rather than a restrictive dietary chore.

The strategic campaign brings together two complementary offerings from the company’s “better-for-you” food lineup: MYFITNESS Chocolate Crunchy Peanut Butter and Pro.Fitness High Protein Chocolate Oats.

By combining these two items into a single, cohesive breakfast solution, the brand seeks to establish a strong association between high nutritional value and rich, chocolate-focused flavors that people genuinely look forward to eating every single day.

In the newly released digital commercial, Stanković is captured navigating a vibrant, high-energy morning routine that seamlessly blends music, choreography, fitness, and meal preparation.

The narrative flows from carefree dance steps into the kitchen, where she crafts a rich, chocolate-led breakfast bowl, using both high-protein oats and crunchy peanut butter.

The tone of the film is distinctly lighthearted and spontaneous, emphasizing how an uncomplicated, quick-fix meal can comfortably deliver an impressive 25 to 30 grams of protein to support an active lifestyle.

Addressing the core philosophy behind the collaboration, Ananth Narayanan, Founder and CEO of BRND.ME, stated that the partnership is anchored in the fundamental belief that morning nutrition should feel like a genuine daily reward rather than an unwanted compromise.

He noted that Stanković perfectly embodies this ideology, given her ability to balance intense training and clean eating while keeping her relationship with food completely uncomplicated and highly enjoyable.

The marketing push is intentionally tailored for lifestyle-first, fitness-curious individuals who are increasingly conscious of their health metrics but unwilling to sacrifice taste.

By showcasing these products in a highly contextual, everyday setting, MYFITNESS is reinforcing its footprint within the premium health-food market.

The initiative also reflects BRND. ME’s broader overarching corporate blueprint, which focuses on developing fast-moving consumer brands centered around authentic consumption moments and culture-led marketing communications.

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