The sweeping collaboration is specifically engineered to accelerate growth within India’s rapidly expanding specialty food and pharmaceutical ingredient markets.
The strategic overhaul directly targets changing consumer demographics that favor extreme ingredient transparency and clean-label dietary staples.
The new product blends the rich flavors of Middle Eastern kunafa desserts with pistachio crème filling, offering consumers a fusion-style snacking experience in a convenient croissant format.
Each cake features sweet flavor swirls, a distinctive layered texture, and a generous finish of whole sesame seeds and hand-selected nuts.
The limited-edition cookies are scheduled to hit digital retail shelves on June 1, followed by a wide brick-and-mortar retail rollout on June 8 across more than 80 countries worldwide.