WORLD NEWS

The move firmly positions Belgium as the centrepiece of Cargill’s European food ingredient strategy

The leadership change reflects Hershey’s continued investment in supply chain innovation as the company seeks to maintain its competitive position in the global snacking and confectionery market.

The move is part of a broader industry shift toward greater ingredient disclosure as health-conscious consumers increasingly scrutinize packaged foods.

The initiative is part of the company’s broader strategy to highlight the nutritional benefits of cereal and respond to growing consumer demand for healthier, more functional food options.

The initiative aims to address a growing challenge facing independent and regional bakeries: attracting customers through digital channels and turning website visitors into paying customers.