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The products provide an innovative alternative to saturated and trans fats by enabling product formulations with healthier unsaturated oils.

GEA expects cost savings to begin in 2026 as a result of these changes.

The refreshed packaging aims to enhance the product’s premium positioning while appealing to the growing market for gluten-free baked goods.

These new cookie mixes meet this need by providing a practical approach to lowering sugar while maximizing sales potential in a marketplace increasingly driven by health-conscious consumers.

The new snacks will be available through WellBe’s established distribution channels, including direct sales via its website, partnerships with leading e-commerce platforms, general trade outlets, and modern retail stores.