The marketing blitz will feature high-profile advertising spots during the Super Bowl, immersive fan experiences, and global promotions tied to the World Cup.
The investment plan is structured in two phases, each targeting key areas of production and innovation.
Grupo Bimbo pledges to donate slices of bread to local food banks, reinforcing its commitment to fighting hunger and promoting wellness.
The new electric trucks, powered entirely by certified renewable energy (REGOs), produce zero emissions during operation and are expected to reduce carbon dioxide emissions by approximately 95 tonnes per truck annually.
The Pringles Hot Ones collection includes three distinct spicy varieties inspired by Hot Ones’ renowned Los Calientes hot sauce line.