The collective effort is expected to help nearly 14 million children across the U.S. who face hunger by providing them with access to nutritious meals essential to their growth, development, and academic success.
This expansion is fueled by rising consumer demand for convenient, nutritious snacks and a growing appetite for innovative, health-conscious product offerings
Financially, this initiative addresses a critical challenge for global consumer packaged goods companies: creative development and production consume about 60% of advertising budgets, a staggering cost center ripe for innovation.
Each serving provides 17 grams of whole grains, is a good source of fibre, and is an excellent source of iron.
With these additions, Flowers Foods reinforces its position as a leader in the baked goods industry, responding to consumer preferences with nutrient-rich, flavorful, and trend-forward options.