Breakfast Cereals

The latest expansion strengthens Kwality’s position in the rapidly growing clean-label breakfast.

The new range is promoted with a “nothing else” ingredient message that highlights wholegrain spelt as the primary component and excludes added sugars, salts, and artificial additives.

The appointment positions Santoul to drive integration, commercial growth and transformation at the Battle Creek‑based cereal business.

The investment supports marketing, broadens retail distribution and automates existing facilities to increase line speed and efficiency.

The new addition to its Zero range, which contains no added cane sugar, is high in dietary fibre and includes both probiotics (Bacillus coagulans) and the prebiotic inulin to support digestive health.