Breakfast Cereals
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Onego Bio, Zen Waffles form partnership to advance high-protein breakfast
Under the agreement, Onego Bio will supply its Bioalbumen® ingredient for Zen Waffles to incorporate into its product line.
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PepsiCo discontinues Bokomo ProNutro breakfast cereal in South Africa
The company’s decision follows strong consumer criticism of a new ProNutro formulation introduced earlier in 2026.
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Kellogg’s expands regenerative agriculture scheme across entire UK wheat supply
By aligning the regenerative programme with its full UK wheat requirement, the company aims to de-risk the transition for farmers while securing a more sustainable and stable supply of a key raw material for its European manufacturing network.
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Ferrero expands into premium breakfast foods with Purely Elizabeth acquisition
Confectionery giant strengthens its breakfast portfolio as demand grows for premium cereals and nutrient-rich ingredients.
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General Mills completes removal of certified colors from US cereal portfolio
With the completion of its domestic cereal overhaul, the company confirmed that 90% of its total US retail portfolio is now free from certified colors.