Breakfast Cereals
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Ferrero expands into premium breakfast foods with Purely Elizabeth acquisition
Confectionery giant strengthens its breakfast portfolio as demand grows for premium cereals and nutrient-rich ingredients.
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General Mills completes removal of certified colors from US cereal portfolio
With the completion of its domestic cereal overhaul, the company confirmed that 90% of its total US retail portfolio is now free from certified colors.
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WK Kellogg Co will eliminate artificial colors in all cereal manufacturing by end of 2026
Production of cereals using the new recipes will begin later this year, with reformulated products shipping to retailers before year-end.
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WK Kellogg Co launches Super Stars cereal line to fuel K-12 school breakfasts
The rollout is part of WK Kellogg’s Feeding Happiness commitment to helping kids be their best by expanding access to nutritious breakfasts that support learning, focus, and student success.
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WK Kellogg Co rolls out “SPOONS” nutrition guide to transform cereal aisle
The initiative is part of the company’s broader strategy to highlight the nutritional benefits of cereal and respond to growing consumer demand for healthier, more functional food options.