The film brings together MyFitness Chocolate Crunchy Peanut Butter and Pro.Fitness High Protein Chocolate Oats to spotlight a protein-rich breakfast routine built around taste, convenience, and indulgence.
The plants include a large-scale breakfast cereals extrusion plant, a biscuit manufacturing line, and a pasta facility.
Africa produces nearly 3.9 million tons of breakfast cereals annually, yet structural gaps remain. While production nearly equals consumption in volume, a significant portion of high-value wheat-based and fortified products are still imported.
Lucky Charms Unicorn Cotton Candy and Tropical Trix featuring Disney’s Moana cereals will be available at retailers nationwide starting this summer.
The extrusion plant positions Pride Milling to capitalise on growth in ready-to-eat and quick-cook food segments.