Breakfast Cereals

The new flavors position the brand to meet growing consumer demand for high protein, lower sugar snack options that still deliver bold flavor and crunch.

The new facility features baking, packing, and warehousing capabilities, enabling innovation and development across an array of products, from granolas to nut and seed snacks.

The new Cinnamon Toast Crunch variant follows Ghost’s recent rollout of a Lucky Charms protein cereal and is part of a broader push to reimagine classic cereal flavours with functional nutrition benefits, aimed at consumers who want indulgent taste alongside higher protein content.

The latest expansion strengthens Kwality’s position in the rapidly growing clean-label breakfast.

The new range is promoted with a “nothing else” ingredient message that highlights wholegrain spelt as the primary component and excludes added sugars, salts, and artificial additives.