Breakfast Cereals

The new facility features baking, packing, and warehousing capabilities, enabling innovation and development across an array of products, from granolas to nut and seed snacks.

The new Cinnamon Toast Crunch variant follows Ghost’s recent rollout of a Lucky Charms protein cereal and is part of a broader push to reimagine classic cereal flavours with functional nutrition benefits, aimed at consumers who want indulgent taste alongside higher protein content.

The latest expansion strengthens Kwality’s position in the rapidly growing clean-label breakfast.

The new range is promoted with a “nothing else” ingredient message that highlights wholegrain spelt as the primary component and excludes added sugars, salts, and artificial additives.

The appointment positions Santoul to drive integration, commercial growth and transformation at the Battle Creek‑based cereal business.