Restart Life Sciences closes acquisition of Holy Crap Foods
The transaction follows a definitive share purchase agreement dated February 12, 2026, and Restart Life confirmed the deal’s closing in a company statement that framed the acquisition as a strategic step toward transforming the firm into a revenue producing organization.
CANADA – Restart Life Sciences Corp. (CSE: HEAL), a life sciences firm focused on health and wellness innovations, has closed its acquisition of Holy Crap Foods Inc. from Happy Belly Food Group Inc. (CSE: HBFG) for CAD $1 million (USD$730,195).
The deal, initially announced via a binding letter of intent in December 2025 and finalized under a February 12 share purchase agreement, adds over US$1 million in annualized revenue and secures a British Columbia manufacturing facility.
Holy Crap Foods, founded in Gibsons, BC, is renowned for its clean-label, high-fibre cereal and muesli products infused with organic ingredients like flax, chia, and buckwheat, branded with the cheeky “Holy Crap” name for their digestive benefits.
The portfolio includes multiple flavors distributed across Canada and the US, emphasizing non-GMO, gluten-free options that align with surging demand for gut-healthy, plant-based breakfast foods in the natural products sector.
The acquisition transfers Holy Crap’s full ecosystem: brands, trademarks, formulas, IP, inventory, supplier contracts, retailer relationships, and the co-packer facility, which will produce Restart’s “Brain Balls” nootropic snacks and future lines.
The transaction also encompasses longstanding retail and distributor relationships, direct-to-consumer channels, customer data, supplier agreements, and all finished goods, raw materials, packaging components, and work-in-progress inventory, ensuring operational continuity from day one.
Effective upon closing, Holy Crap now operates as a wholly owned subsidiary of Restart Life.
The Company intends to maintain existing operations at the Gibsons facility and work collaboratively with the current management and production team to ensure seamless continuity while identifying operational efficiencies and measured expansion opportunities.
For food industry analysts tracking sustainable agribusiness, this move exemplifies life sciences’ pivot into functional foods, leveraging Holy Crap’s established goodwill for innovation in nutraceuticals and organic cereals.
With the transaction complete, Restart Life is actively executing on a disciplined strategic growth plan focused on expanding distribution channels, enhancing operational efficiencies, and evaluating new product development opportunities.
The Company intends to leverage Holy Crap’s established revenue base, embedded customer relationships, and in-house manufacturing capabilities as the cornerstone of its expansion strategy, supporting both organic growth and potential future brand development initiatives.
Steve Loutskou, Chief Executive Officer of Restart Life, commented, “What we have acquired is not just a brand, but a fully integrated operating business with strong infrastructure and significant growth potential.” We are energized to work alongside Holy Crap’s passionate and dedicated team to enhance, expand, and elevate the brand to new levels. With closing complete, our focus now turns to disciplined execution and strategic growth from this solid foundation.”
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