Kwality expands Muesli portfolio with new variants
The latest expansion strengthens Kwality’s position in the rapidly growing clean-label breakfast.
INDIA – Pagariya Food Products, one of India’s fastest-growing packaged food manufacturers under the flagship Kwality brand, has launched two innovative muesli variants, Cranberry Muesli and Jaggery Muesli, to cater to health-conscious consumers seeking clean-label breakfast options that blend global superfoods with traditional Indian ingredients.
Priced at ₹349 (US$3.86) for 375g packs, these products reinforce Kwality’s focus on functional nutrition, transparency, and taste, led by Managing Director Naresh Pagariya and Director Dheeraj Jain.
Kwality Cranberry Muesli features premium cranberries sourced through a strategic partnership with the US Cranberry Association, combined with fruits, nuts, seeds, millets, brown rice, and oats for a nutrient-packed start.
Cranberries deliver antioxidants that support glowing skin, boost immunity, aid weight management, and promote heart health, positioning the muesli as a superfruit-infused choice amid rising demand for berry-based wellness products in India.
Complementing this, Kwality Jaggery Muesli offers a no-added-refined-sugar alternative, naturally sweetened with jaggery alongside fruits, seeds, multigrains, millets, brown rice, and oats.
Jaggery’s benefits include aiding digestion, acting as a detoxifier, supporting respiratory health, and strengthening immunity, appealing to consumers favoring traditional sweeteners over processed sugars while maintaining indulgent flavor.
Dheeraj Jain emphasized the strategic intent: “Today’s consumers are increasingly mindful of what goes into their food. They seek ingredients with purpose, transparency, and tangible health benefits. With these launches, we combine global superfoods and Indian traditions in a convenient format, building a future-ready portfolio.”
The products launch nationwide across modern trade, quick commerce, and e-commerce platforms, leveraging Pagariya’s distribution in 25 states and exports to 42 countries, including the USA, UAE, and Malaysia.
This expansion taps into India’s booming health breakfast segment, driven by urbanization, fitness trends, and millet revival, as consumers shift from sugary cereals to wholesome, multifunctional options amid a projected 15-20% CAGR for muesli.
Kwality’s innovations underscore Pagariya’s commitment to value-driven, export-ready foods, enhancing its competitive edge in the wellness space.
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