Baking & Snacks – INVESTMENTS, FUNDING & M&A

The marketing blitz will feature high-profile advertising spots during the Super Bowl, immersive fan experiences, and global promotions tied to the World Cup.

The investment plan is structured in two phases, each targeting key areas of production and innovation.

The expansion includes the addition of three new production lines, featuring advanced technologies for rolled wafer products and filled-bar innovations, notably for the Galaxy Flutes brand.

The new line will focus on producing premium, high-quality breads that reflect the growing consumer appetite for variety, health-conscious options, and elevated in-store bakery experiences.

The expansion will grow the Frederick workforce to more than 200 employees by 2027.