Under the agreement, AMG will leverage their deep retail connections and expertise to enhance brand distribution and awareness, working directly with retailers to promote Eshbal’s range.
The fund’s involvement reflects its confidence in Doughlicious’ forward-thinking approach that resonates with modern consumers and reshapes traditional categories.
The partnership aims to accelerate growth and expand both companies’ market reach across North America while enhancing their capabilities in high-growth snack categories.
ABF aims to maintain majority ownership in both entities if the split proceeds.
This transaction unites Urban Farmer’s robust manufacturing capabilities with Caulipower’s innovative, health-focused brand.