Doughlicious secures investment from Future Back Ventures by Bain & Company
The fund’s involvement reflects its confidence in Doughlicious’ forward-thinking approach that resonates with modern consumers and reshapes traditional categories.
UK – Doughlicious, the innovative frozen cookie dough brand, has received a significant investment from Future Back Ventures by Bain & Company, marking an important milestone in the brand’s rapid global growth and momentum in the better-for-you indulgence market.
This investment underscores Doughlicious’ rising profile as a leader in the snackable treat sector, particularly with its clean-label, gluten-free, and sustainable products crafted from premium ingredients.
Future Back Ventures, an investment fund focused on high-potential businesses founded or led by former Bain & Company professionals, selected Doughlicious as its first investment in the consumer packaged goods (CPG) space.
The fund’s involvement reflects its confidence in Doughlicious’ forward-thinking approach that resonates with modern consumers and reshapes traditional categories.
Dan Bricken, CFO and Co-Founder of Doughlicious and a Bain alumnus, expressed personal pride in the support, highlighting that Bain & Company’s influence has been significant in shaping his leadership and growth strategies.
The investment from Future Back Ventures will support Doughlicious’ continued expansion across the U.S. and other global markets following recent achievements, including launching in over 1,000 Kroger stores in the U.S.
This marks a considerable scaling of distribution, making Doughlicious’ frozen cookie dough bites more accessible to a broad audience seeking indulgent yet health-conscious snacks.
Doughlicious is recognized for disrupting the traditional frozen snack category by focusing on better-for-you ingredients without sacrificing taste or indulgence.
The brand offers a range of gluten-free cookie dough products that are free of added refined sugars and artificial additives, aimed at consumers who value clean-label products with sustainable sourcing.
Its female-founded and operated ethos adds to its appeal as a modern, purpose-driven brand.
Ann Scott-Plante, Head of Future Back Ventures by Bain & Company, applauded Doughlicious as a standout example of innovation and integrity in a high-growth sector, affirming the fund’s excitement in supporting the team as they continue to deliver joyful, quality indulgences globally.
This investment not only accelerates Doughlicious’ growth trajectory but also solidifies its status as a leader in the next generation of better-for-you treats.
The investment from Future Back Ventures by Bain & Company represents a vote of confidence in Doughlicious’ mission and business model and positions the brand for significant further growth and innovation in global markets.
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