The launch positions the brand squarely at the intersection of two powerful consumer trends: the enduring love of the classic New York-style bagel and the surging demand for sourdough products across British households.
The acquisition will create by far the largest olive oil producer and seller in the United States by revenue, more than doubling Cobram Estate’s California footprint.
The acquisition is expected to significantly boost the company’s production capacity and brand portfolio in the competitive bakery sector.
The launch of NOVABES expands Grupo Bimbo’s supply capacity for the bread, pastry, and tortilla categories, and consolidates the country as a key hub within its regional operations network.
The leadership shift comes at a pivotal moment as Middleby prepares for the spin-off of its Food Processing business, which is expected to be completed by the end Q2 2026.