By bringing in experienced leaders with diverse expertise, ABA aims to deepen its engagement with stakeholders while advancing policy initiatives that support innovation and sustainability in the baking industry.
The launch marks a strategic step by the company to strengthen its position in the specialty ingredients market while addressing key challenges faced by bakery and snack producers.
Both variants are designed to tap into a growing appetite for Mexican-inspired flavour profiles within the UK snacks market.
Market players expect higher wheat prices, but strong supply may limit gains.
The integration is designed to improve accuracy, save time, and strengthen compliance for Food to Go, retail, and foodservice operations by ensuring that ingredient, allergen, and expiry information on labels reflects live production and recipe changes.