The findings highlight a rapid behavioral transition from manual online browsing to automated decision-making in everyday consumer packaged goods categories.
With the completion of its domestic cereal overhaul, the company confirmed that 90% of its total US retail portfolio is now free from certified colors.
The flour acts as a wheat flour replacement and is made with gluten-free ingredients, including whole grain brown rice flour, whole grain sorghum flour, sweet white rice flour, potato starch, tapioca flour and xanthan gum.
The blend is positioned as a cost-effective alternative to traditional chemical improvers and emulsifiers, helping bakers transition to bromate-free production without sacrificing handling, consistency or product quality.
The two developments form part of Döhler’s broader growth strategy, aimed at bringing production, technical expertise and customer support closer to key food, beverage and life science and nutrition markets.