Baking & Snacks

The move comes as the company grapples with rising labour costs and subdued consumer demand, prompting a strategic pivot to capital optimization.

This move is driven by the rapid growth in the snack and biscuit industries, which is fueled by urbanization and shifting consumption habits.

The brand now commands a 43% market share, with its Texas Toast variant boasting a repeat purchase rate nearing 60%.

This strategic increase in sales personnel is part of Cybake’s broader U.S. growth initiative.

With 80-82% fiber content, low fat, and a neutral taste, it can be blended into a wide range of baked goods and snacks.