Cybake expands its leadership to drive global growth

UK – Cybake, the UK-based bakery software specialist, has announced a strategic expansion of its USA sales team ahead of the International Baking Industry Exposition (IBIE) 2025, reinforcing its commitment to the North American market and accelerating its growth trajectory.

The company has appointed three new sales executives, Andrea Chappell, Hannah Arneson, and Scotty Savage, who will be based at Cybake’s North American headquarters in Arvada, Colorado.

The three new sales executives join existing team members at the company’s IBIE stand, including bakery professional Luke Karl and Cybake CEO Ali Lyons.

Each brings a strong background in food and beverage-related B2B sales, positioning Cybake to better serve the evolving needs of retail and wholesale bakeries across the region.

This strategic increase in sales personnel is part of Cybake’s broader U.S. growth initiative.

Since officially launching in the American market in 2020, Cybake has rapidly gained traction by providing bakery management software designed to help commercial and retail bakeries streamline administrative tasks, enhance efficiency, and boost sales.

The software offers features such as order processing, production automation, invoicing, delivery scheduling, and e-commerce integration, all designed to simplify complex bakery operations.

Cybake’s participation at IBIE this year will showcase its latest bakery ERP software innovations, including Cybake ISB, a management system designed for retail in-store bakeries to enhance freshness, availability, sales, and waste reduction.

Additionally, Cybake will showcase its recently launched FSMA Rule 204-compliant lot-tracking module and enhanced tools for managing cash-on-delivery orders.

The presence at IBIE provides a valuable platform to engage with bakery operators and decision-makers, positioning Cybake to capture a larger market share and forge new partnerships.

With its expanded sales force and high-profile presence at IBIE, Cybake is set to deepen its impact in the U.S. baking industry, offering more innovative tools, stronger partnerships, and a fresh approach to bakery management.

In April 202, Cybake enhanced its bakery management system.

Cybake appoints Martin Coyle as Customer Success Director

Cybake has announced the appointment of Martin Coyle as its new Customer Success Director, marking a strategic move to deepen client engagement and accelerate international expansion.

With over two decades of experience at Cybake, Coyle’s promotion to Customer Success Director reflects the company’s commitment to enhancing customer engagement and ensuring continued satisfaction as it expands its bakery ERP software solutions globally.

His deep knowledge of the bakery software industry and familiarity with Cybake’s products, including its flagship commercial bakery management software and the in-store bakery production planning tool Cybake ISB, positions him well to oversee customer success initiatives.

Retail and wholesale bakeries utilize Cybake’s cloud-based bakery management software to streamline operations, encompassing production planning, inventory control, sales forecasting, and logistics for delivery.

With the increasing demand for digital tools in the food manufacturing sector, Cybake has seen rapid adoption among both artisan and industrial bakeries.

In his new role, Coyle will focus on building stronger relationships with Cybake’s growing customer base, supporting product adoption, and optimizing the value customers get from

The appointment comes as Cybake continues to expand its international team and forge new partnerships with bakery groups and distributors.

With Coyle on board, the company aims to build a more responsive, collaborative ecosystem that supports bakers in navigating operational challenges and embracing digital transformation.

As Cybake strengthens its global presence, Martin Coyle’s leadership is set to play a key role in shaping the company’s next chapter, one where customer success is not just a department but a driving force behind innovation and growth.

Sign up to HERE receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.