Baking & Snacks

Each variety is available in packs of 16 or 32 pieces for just US$6.99 each.

Derived from ingredients like red potatoes, peppers, carrots, and spirulina, the colors offer a clean-label alternative to synthetic dyes, without compromising on visual impact.

The product is now available at Tesco, with rollouts planned at Asda on 22 September and Sainsbury’s on 8 October.

Already a leader in Brazil’s jam segment through its Queensberry and Hero brands, the group now enters the competitive snack arena with a local favorite positioned for growth.

Each bar features RXBAR’s signature base of egg whites, dates, and nuts, delivering 12 grams of protein and a chewy texture that appeals to health-conscious consumers.