Baking & Snacks

This marks a significant expansion for the brand, which is recognized for its dedication to clean-label baking and traditional fermentation techniques.

The company emphasized that the change reflects both consumer preferences and the evolving regulatory landscape.

The acquisition includes its production plant in Murgia (Álava), machinery, technology, trademarks, and patents.

The strong demand for Turkish bakery products in the Middle East has been driven by several factors, including the region’s reliance on imported food items and Turkey’s strategic position as a supplier.

The product retains its versatility, suitable for enjoying cold with tea or warmed up as a comforting pudding-style dessert.