The Marzetti Co. reports strong growth in frozen bread segment amid increase in retail sales
The brand now commands a 43% market share, with its Texas Toast variant boasting a repeat purchase rate nearing 60%.
USA – The Marzetti Co. has posted substantial gains in its frozen bread portfolio during the fourth quarter of its 2025 fiscal year, driven by strong consumer demand and strategic product innovation.
According to Circana data ending June 30, the company’s frozen dinner roll brands, Sister Schubert’s and Texas Roadhouse, achieved a combined growth of 52%, propelling Marzetti to a category-leading market share of 64%.
Marzetti has expanded its frozen bread offerings to include innovations such as gluten-free Texas Toast, catering to the growing demand for speciality and health-conscious bakery products.
The success in frozen bread is aligned with broader trends as consumers seek convenient, high-quality frozen bakery items that offer freshness and consistent quality at home without sacrificing taste or texture.
In the frozen garlic bread category, Marzetti’s flagship New York Bakery brand grew 10%, outperforming the overall category growth of 3.5%.
The brand now commands a 43% market share, with its Texas Toast variant boasting a repeat purchase rate nearing 60%, underscoring strong consumer loyalty.
Excluding discontinued perimeter store bakery items, Marzetti’s retail segment saw a 3.6% increase in net sales and a 2.9% rise in retail sales volume.
Overall, the company reported net sales of US$475 million, up from US$452 million in the prior year, while gross profit rose to US$106 million from US$97 million.
The company’s sauce and dressing lines also contributed to growth, with Chick-fil-A sauces manufactured by Marzetti seeing a 17% increase in retail sales.
Combined with Marzetti-branded dressings, the company now holds a 28% market share in the dressing category.
Despite a slight dip in net income due to restructuring charges, including the planned closure of its Milpitas, California facility, Marzetti remains optimistic.
The Marzetti Company recently rebranded from Lancaster Colony to unite its corporate identity with its best-known snacks and bakery brands, aiming to strengthen market presence and customer loyalty.
Its focus on frozen bread and licensed sauces continues to be a key growth driver in retail, with management projecting steady volume gains in the category going into fiscal 2026.
With frozen bread emerging as a growth engine, The Marzetti Co. aims to capitalize on shifting consumer preferences toward convenient frozen bakery options combined with clean-label, gluten-free, and premium product trends.
This strength underscores Marzetti’s position as a leader in frozen bakery innovation and a trusted supplier to both retail and foodservice channels.
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