The national bakery is unveiling a “Real Sourdough” consumer education campaign alongside the rollout of izzio Organic Artisan Sandwich Breads.
The agreement marks a significant step toward uniting commercial and retail baking stakeholders under a shared vision of growth, innovation, and advocacy.
The launch expands CIRANDA’s portfolio of specialty ingredients and underscores its commitment to innovation in the clean-label baking segment.
The new products highlight Pillsbury’s strategy of blending nostalgia with innovation to maintain its leadership in the packaged baking category.
Under the partnership, Impossible Foods will work with Equii to develop grain-based products to add to its portfolio.