Tostitos unveils Mexican Street Corn chip flavor
Tostitos Mexican Street Corn flavored tortilla chips are crafted from whole corn masa with a smoky seasoning with no artificial flavors or preservatives and no colors from artificial sources.
USA – Tostitos, the flagship tortilla chip brand from Frito-Lay under PepsiCo’s vast snack portfolio, has unveiled its boldest innovation of 2026: Mexican Street Corn flavored tortilla chips, inspired by the iconic elote street food.
Capturing creamy corn, tangy lime, savory spices, and subtle cheese notes, these crunchy triangles hit shelves nationwide, timed perfectly for game-day snacking and global flavor trends reshaping the US tortilla chip market.
Crafted from whole corn masa with a smoky seasoning blend evoking Mexico’s vibrant street vendors, the chips deliver layered heat and zest without artificial additives, aligning with clean-label demands.
As of the end of 2025, all Tostitos products are now free of artificial flavors, colors, or preservatives.
Late last year, PepsiCo also announced Simply NKD Cheetos and Doritos, which are similarly made without artificial colors, dyes or flavors.
This launch pairs seamlessly with Tostitos’ companion dips, Jalapeño Popper (cream cheese, cheddar, bacon heat), now permanent after a Hulu tie-in, and Smooth & Cheesy for velvety simplicity, creating versatile party spreads.
All three new products are now available at retailers nationwide.
Kellanova launches new Club crackers varieties
Kellanova, the snacking powerhouse spun off from Kellanova in 2023 and home to Pringles and Cheez-It, has launched new cracker varieties under its Club Crackers brand: Club Minis Hidden Valley Ranch and Club Extra Buttery.
Kellanova, a recently acquired subsidiary of Mars Inc., reflects its strategy to leverage strong co‑branding and format innovation to capture incremental occasions, from casual snacking to entertaining.
The Club Minis Hidden Valley Ranch is a bite-sized format that pairs the brand’s classic buttery profile with the tangy, familiar flavor of Hidden Valley Ranch, while the Club Extra Buttery amplifies the signature richness fans expect from Club Crackers.
“Ranch is one of those flavors people reach for again and again, especially when it comes to everyday snacking,” said Carrie Foose, Director of Brand Marketing for Club Crackers.
According to Kellanova, both varieties will join the Club Crackers product portfolio as permanent additions and become available at US retailers starting in January, with plans for broader availability to begin in March.
Club Minis Hidden Valley Ranch comes in 11-oz boxes, while Club Extra Buttery comes in 13.7-oz boxes.
Sign up to HERE receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.
