MPearlRock acquires The Good Crisp Company in salty snacks expansion
The acquisition adds momentum to MPearlRock’s strategy of identifying and scaling emerging consumer packaged goods through its combined capabilities in science, merchandising and operational expertise.
USA – MPearlRock, the New York-based investment powerhouse backed by MidOcean Partners, Kroger, and data analytics firm 84.51°, has acquired The Good Crisp Company, a fast-growing Boulder, Colorado-based maker of clean-label chips and cheeseballs.
The deal enhances MPearlRock’s portfolio in the US salty snacks sector, where health-conscious options now claim 25% market share amid surging demand for gluten-free, non-GMO indulgences.
The financial terms of the transaction were not disclosed.
Founded in 2015 by Matt Parry, The Good Crisp Company reimagines classics like canister chips, cheeseballs, and crinkle-cut varieties, available in flavours such as cheddar, ranch, and hot honey.
Free from artificial flavors, colors, GMOs, and major allergens, its products emphasize “great taste, no guilt” and reach over 20,000 doors across the US, Canada, Australia, and the UK.
This acquisition follows MPearlRock’s playbook, previously snapping up Nutpods creamers, leveraging data-driven merchandising, supply chain expertise, and sales acceleration to fuel scaling.
Brian Kelley, MPearlRock’s CEO, hailed the fit: “Consumers are increasingly demanding clean-label snacks that offer ingredient simplicity without sacrificing on taste.”
“The Good Crisp Company does just that by leading with its “great taste, no guilt” consumer proposition, which is simple yet strong. We’ve found it rare to find a company that can deliver on both promises like they do. We are thrilled to partner with Matt and his team and are excited to be a part of the Company’s next phase of growth.”
Parry will continue to lead the business as founder and CEO. He said the partnership positions the brand to accelerate growth while maintaining its core focus on quality and taste.
“This partnership with MPearlRock is an incredibly exciting milestone for The Good Crisp Company,” said Matt Parry, Founder and Chief Executive Officer of The Good Crisp Company.
“They share our vision for building a better-for-you snack platform that never compromises on quality or taste and brings deep expertise in scaling high-quality packaged food brands. With MPearlRock’s strategic support, resources, and collaborative approach, we believe we are exceptionally well positioned to accelerate growth, expand our reach, optimize our manufacturing footprint, and continue delivering for our consumers as we enter our next chapter.”
Sign up to HERE receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.
