Chris Sarkesian, founder and managing member of Rouge Lake, will assume the role of CEO at All Bake.
The product aims to blend traditional nutrition with contemporary taste, offering consumers a flavorful yet health-conscious alternative to conventional snacks.
Each brand is leveraging seasonal storytelling, bold packaging, and flavor-forward formats to drive engagement and shelf appeal.
In his new dual role as President and CEO, Gunden will oversee all company operations while continuing to shape Herr’s strategic direction.
This strategic partnership aims to accelerate the growth and expansion of Sweets from the Earth across North America, further establishing the brand’s footprint in the burgeoning plant-based and allergy-conscious food segment.