Ready expands protein bar line to meet surging consumer demand
Each bar delivers 15 grams of protein, 7 grams of fibre, and 6 grams of whole grains per serving.
USA – Ready, the high-protein snack and beverage brand known for its clean-ingredient formulations, has expanded its popular Protein Bar line with the launch of a new flavor: Iced Oatmeal Cookie, to meet surging consumer demand for nutritious, convenient, and great-tasting snacks.
The announcement was made ahead of the brand’s showcase at the National Association of Convenience Stores (NACS) Show, where the new bar will debut alongside Ready’s top-selling Chocolate Chip and Chocolate Peanut Butter varieties.
The Iced Oatmeal Cookie Protein Bar is crafted to meet the nutritional and taste demands of health-conscious consumers.
Each bar delivers 15 grams of protein, 7 grams of fibre, and 6 grams of whole grains per serving.
It is also non-GMO, gluten-free, and free from artificial sweeteners, sugar alcohols, polydextrose, and bulking agents, making it a standout in the increasingly crowded protein bar market.
Brian Cavanaugh, Chief Commercial Officer of Ready, emphasized the brand’s mission: “Consumers today are looking for high-protein snacks that don’t just taste great but are made with ingredients they understand and trust. Our new Iced Oatmeal Cookie Protein Bar delivers on that promise and with a unique flavor combination, gives consumers another reason to choose Ready.”
The expansion reflects broader trends in the functional food space, where demand for protein-rich, clean-label snacks continues to surge.
According to Persistence Market Research, the global protein bar market is projected to grow at a 6% CAGR from 2024 to 2031, reaching US$7.9 billion in sales by 2031.
Ready’s product line is designed for athletes, fitness enthusiasts, and everyday consumers seeking convenient nutrition without compromising on quality.
The brand’s bars are often praised for their texture, flavor authenticity, and transparent ingredient lists.
The new flavor launch also aligns with Ready’s broader strategy to diversify its offerings and strengthen its presence in retail and convenience channels.
As consumers increasingly seek better-for-you snacks, Ready is establishing itself as a leading brand for protein-forward innovation.
This protein bar line expansion represents a strategic response to evolving consumer needs and a commitment to innovation, ensuring the brand remains competitive and relevant in a dynamic and fast-growing category.
The new flavors and options are set to reinforce the brand’s position as a powerhouse in high-protein snacking.
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