The transaction is expected to close on July 1.
Since WHO’s call in 2018 to eliminate trans fats, the number of countries implementing best-practice policies has expanded from 11, covering 6% of the global population, to nearly 60 countries encompassing 46%. The next validation cycle will accept applications until August 31, 2025.
This expansion represents a significant step in Geary’s long-term growth strategy as both its branded and own-label operations continue to scale.
Tiger Brands attributed this growth to its continued focus on delivering value for consumers, executing key strategic priorities, and enhancing efficiency through logistics optimization and value engineering.
The company highlighted that cracker sales were particularly affected by diminished consumer interest, and it plans to reinvigorate its Goldfish brand through increased marketing efforts and promotional activities ahead of the back-to-school season.