plant-based

Consumer demand for healthier, cleaner-label foods and heightened interest in sustainable diets are driving manufacturers to broaden plant-based offerings, while innovations in ingredients and processing are improving texture, shelf life, and nutritional profiles to better match traditional bread products.

This certification enables manufacturers with kosher-certified product lines to incorporate ProBake Binder without compromising their existing certifications, removing a critical barrier to ingredient innovation.

The launch features Protein Soft Pretzels and Mini Soft Protein Pretzels, delivering 7 to 10 grams of plant-based protein per serving while retaining the brand’s signature soft texture and robust flavor, available nationwide starting March 1, 2026.

The new category reimagines much-loved Indian snacks by replacing refined flour and conventional bases with a blend of rice flour and millets, making them more approachable for mainstream consumption.

The decision follows a formal petition from GNT Group, the maker of EXBERRY® natural colors, which has driven previous incremental approvals for spirulina based blues and argued that broader authorization is needed to meet manufacturer demand for natural alternatives to synthetic dyes.