Partnership

The collaboration positions the products as indulgent, scoopable interpretations of the original snacks rather than direct replicas.

This collaboration expands access to the innovative plant-based EXBERRY® colourings across Southeast Asia’s booming food sector.

The deal positions simplyFUEL to scale distribution, marketing and operations as it builds on recent retail gains in major chains and club stores

The move is intended to accelerate product development for local bakers, patisseries and chocolatiers while reinforcing Puratos’ ability to respond to regional tastes and regulatory requirements.

The partnership is expected to accelerate Edita’s ability to meet rising demand while reinforcing its brand presence in a competitive landscape.