Partnership

The research draws on consumer interviews and market analysis across multiple European markets to identify the emotional and practical barriers that prevent healthier indulgent products from achieving mainstream acceptance.

This collaboration will introduce an extensive array of cellulose ethers to the food and beverage industry in EMEA, enhancing texture, stability, and processing for food manufacturers.

The collaboration positions the products as indulgent, scoopable interpretations of the original snacks rather than direct replicas.

This collaboration expands access to the innovative plant-based EXBERRY® colourings across Southeast Asia’s booming food sector.

The deal positions simplyFUEL to scale distribution, marketing and operations as it builds on recent retail gains in major chains and club stores