New Technologies & Innovations

The innovation marks Doritos’ entry into the rapidly growing protein snack category, reflecting consumer demand for functional foods that deliver both taste and sustenance.

TIP-TOP reduces dust formation in bakeries by up to 80%.

The new formula combines 95% wheat and 5% pea protein.

Nestlé positions both launches as part of a broader strategy to offer more nutritionally balanced options without sacrificing the indulgent flavors that made the brands popular.

The collection expands an existing partnership between the brands and introduces two new doughnuts alongside a returning fan favorite, designed to appeal to both longtime OREO enthusiasts and Krispy Kreme regulars seeking playful, textural contrasts in their treats.