New Technologies & Innovations

The new category reimagines much-loved Indian snacks by replacing refined flour and conventional bases with a blend of rice flour and millets, making them more approachable for mainstream consumption.

The latest expansion strengthens Kwality’s position in the rapidly growing clean-label breakfast.

The new range is promoted with a “nothing else” ingredient message that highlights wholegrain spelt as the primary component and excludes added sugars, salts, and artificial additives.

The new store resulted from close collaboration between Butter & Bread’s in-house design team and City Centre Deira’s operations staff.

The new Mega Protein Wafer delivers 20g of protein per 60g serving and is notably free of added sugar.