New Technologies & Innovations

The new operating model aims to simplify its organizational structure, accelerate innovation, and strengthen its position across the confectionery and snacks categories.

By automating one of the most time-consuming steps in decorated cookie production, Freddie helps bakeries, cottage food producers, and commercial operations increase output, reduce labour demands, and improve consistency.

The announcement marks a significant step forward in the company’s broader mission to transform sustainable baking nationwide.

The new center will serve as a collaborative innovation platform where Brenntag’s technical teams work alongside ingredient suppliers and brand customers to translate ingredient knowledge into practical formulations and finished product concepts.

The company plans a major research investment while also testing quantum computing to support future crop science.