The Hershey Company launches ‘ONE Hershey’ operating model to integrate its sweet, salty snacks, protein brand portfolios

USA – The Hershey Company has launched a transformative, unified US commercial operating model called ONE Hershey, integrating its sweet, salty, and protein portfolios into a single, streamlined structure.

This overhaul marks the first time the confectionery leader has consolidated brand marketing, category strategies, and consumer insights under one cohesive framework, aiming to accelerate innovation and market responsiveness.

The integration is designed to unlock deeper consumer connections, strengthen customer partnerships, and accelerate Hershey’s leadership in delivering the next generation of snacking.

The new model unifies commercial planning and retail execution across Hershey’s iconic brands like Reese’s, Hershey’s Kisses, and Twizzlers in confectionery, alongside faster-growing salty offerings such as SkinnyPop and protein products.

By shifting from siloed category approaches to an integrated strategy focused on total snacking occasions, Hershey aims to accelerate speed-to-market, improve coordination, and drive cross-portfolio growth amid evolving consumer preferences for convenient, indulgent treats.

“Our brightest moments come from talented people working together across functions to deliver bold thinking,” said Kirk Tanner, President and CEO of The Hershey Company.

“By activating our full portfolio as ONE Hershey, we’re better positioned to meet consumers wherever they are, create more moments of goodness and lead next generation snacking with speed and purpose.”

Leadership updates effective March 16

Leadership changes accompany the rollout, with US President Andrew Archambault expanding oversight of the entire domestic portfolio and Nitin Jain joining as Chief Strategy and Transformation Officer.

Stacy Taffet, Chief Growth and Marketing Officer, will take on additional responsibility for demand creation, portfolio strategy and innovation, while Vero Villasenor has been appointed Chief Brand Officer, leading global brand activation within the growth and marketing team.

Hershey anticipates more experience-driven products hitting shelves, benefiting retailers with streamlined planning and deeper category expertise across channels.

Dot’s® introduces Dot’s Original Snack Mix

Dot’s ®, the brand known for boldly seasoned buttery-rich pretzels with a loyal and growing fan base, is raising the bar in the snack aisle with the launch of Dot’s® Original Snack Mix: a thoughtfully crafted mix with no filler and bold flavor in every bite!

Dot’s Original Snack Mix brings Dot’s signature Original seasoned pretzel twists into a snack mix for the first time, delivering bold flavors in every handful.

In a category often filled with forgettable bites, Dot’s Original Snack Mix stands apart as the Bold Pick, the snack for hosts who want to put out something that never misses.

Dot’s Original Snack Mix includes Dot’s® Original Seasoned Mini Pretzels, Dot’s® Original Seasoned Corn Cereal, Dot’s® Bold Cheese Seasoned Pita Chips, and Savory Garlic Rye Chips.

Dot’s Original Snack Mix transforms snack mix from a forgettable snack to the star of your table. With a range of crunchy textures and distinct flavors, every handful delivers a dynamic snacking experience that encourages guests to try it and sparks conversation.

Dot’s Original Snack Mix has been rolled out at retailers nationwide in 31oz, 14 oz, and 4.4 oz bags.

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