New Technologies & Innovations

This strategic expansion marks a significant shift for the brand, which has long been synonymous with side-dish rice products, as it moves toward a “center of the plate” strategy.

The gourmet range introduced aims to bring the brand’s signature bold seasoning and premium positioning to corn based snacks.

The new operating model aims to simplify its organizational structure, accelerate innovation, and strengthen its position across the confectionery and snacks categories.

By automating one of the most time-consuming steps in decorated cookie production, Freddie helps bakeries, cottage food producers, and commercial operations increase output, reduce labour demands, and improve consistency.

The announcement marks a significant step forward in the company’s broader mission to transform sustainable baking nationwide.