Nutrica adds yellow mustard oil to its cooking range
The new product targets households seeking natural and traditional cooking options.
INDIA – Nutrica, the lifestyle and wellness brand under BN Agritech Limited, has launched a new Yellow Mustard Oil as it grows its range of natural cooking products.
The company introduced the product on April 1, 2026, aiming to meet rising demand from consumers who want simple and clean food options in their kitchens.
The oil remains unrefined, which helps keep its natural antioxidants, aroma, and nutritional value. Nutrica says this approach supports people who pay close attention to what they eat, including families, fitness enthusiasts, and home cooks.
The product keeps the strong taste of mustard seeds and works well in common cooking methods such as sautéing, curries, marinades, and traditional dishes.
Nutrica has released the oil in two pack sizes to suit different households. Consumers can choose between a 1 litre PET bottle and a 5 litre tin container. The company plans to distribute the product across general trade stores and retail outlets in Delhi NCR, making it easy for urban buyers to access it.
Sparsh Sachar, Director and Business Head for FMCG at Nutrica, said the company designed the product with modern consumers in mind. “Consumers today are more aware of what goes into their meals, and Nutrica Yellow Mustard Oil has been crafted with that understanding. It brings natural purity and the authentic taste that Indian kitchens have trusted for generations,” he said.
Market trends shape strategy
Nutrica’s latest move comes at a time when India’s edible oil market continues to shift. Recent data shows that vegetable oil imports dropped by 28 percent in November 2025, largely due to lower shipments of refined palmolein.
Palm oil imports also fell to a five month low in October 2025, while stocks at ports and warehouses rose to over 1.2 million tonnes.
The government has taken steps to support local production. In October 2025, it approved a US$1.7 billion procurement plan for oilseeds under the Kharif 2025/26 season. The plan includes payments of about ₹800 per quintal, which is about US$9.60, to support soybean farmers.
Private companies continue to expand in response to these changes. Mahesh Edible Oil Industries has announced plans to grow its business by 25 percent by the 2027 financial year. At the same time, Marico entered a partnership in January 2026 to work on new ways to extract bioactive compounds for healthier cooking oil options.
Nutrica’s new product places it within a growing group of companies that focus on simple, traditional food products that meet current consumer needs.
Sign up to HERE receive our email newsletters with the latest news and insights from Africa and around the world, and follow us on our WhatsApp channel for updates.
