New Technologies & Innovations

By blending the world’s most prized spice with premium long-grain rice, the company aims to redefine the boundaries of the premium basmati category.

The brand’s arrival is being closely watched in the region’s food and beverage industry, not only for its artisan products but also for a retail concept entirely new to the emirate.

The new offering, introduced by parent company McKee Foods, marks a strategic shift for the brand as it enters the premium cookie segment for the first time.

The new unit integrates a single sorting module into a redesigned, smaller frame while retaining the core capability to analyze and segregate individual kernels based on internal quality attributes such as protein content, enabling more precise segregation of wheat and barley for value maximization.

Both variants are designed to tap into a growing appetite for Mexican-inspired flavour profiles within the UK snacks market.